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Whatever is unique about your business – whether it’s a product you offer or an activity you’re proud of – makes your niche. Once you’ve identified your niche, it’s time to start leveraging it.
The holiday weekend may be over, but that’s no reason to stop celebrating your independence. If you’re a small business owner, it’s important to be proud about your business’s independence all year long.
In a world where consumers show an increasing desire to buy local, a business’s Main Street Story can be its biggest asset.
Facebook’s latest upgrades make it easier and more cost-effective than ever to turn casual social media fans into loyal small business customers.
Seven out of 10 consumers say they are more likely to use a local business if it has information available on social media.
With all of this support brewing just blocks from your brick and mortar, it’s time to engage the community and make the most of the buy local movement.
Some think Facebook has pulled the rug out from under local business owners
60 percent of consumers say they use mobile devices exclusively to make purchase decisions.
Twitter’s latest tool, introduced in early February, is a way to turn your existing, high-performing content into a promoted ad.
…consumers trust online reviews as much as personal recommendations when it comes to finding and researching local businesses.
