|
|
At a time when 85 percent of buyers go online to research purchases, successful social media marketing has the potential to generate more traffic to a website, send customers to a retail location, create awareness for a brand and build allegiance.
Think that donating your time to a worthy cause will benefit you personally but not professionally? Think again.
Local businesses rely on loyal customers, neighbors and other individuals to keep them going, but they’re still missing out on some big consumers.
You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services.
Here today, gone in weeks — pop-up shops and temporary stores are back for the holiday season.
You’ve got your website, your social media, and the ever-important word of mouth to get your company’s name out there, but how will you reach the hundreds or thousands of potential customers that are searching online for exactly the products you offer?
Independent We Stand has joined the Advocates for Independent Business (AIB), a new coalition of trade associations and other groups dedicated to ensuring that locally owned, independent businesses succeed and thrive.
When small-shop retailer Tabitha Geise decided to participate in Black Friday in 2011, she wasn’t sure whether there would be a payoff.
In every American city, there are two kinds of small businesses: the ones that line the streets and fill the storefronts today, and the ones that live on from generations past.
