AMA Names The Distribution Trap 2010 Berry-AMA Book Prize

The American Marketing Association Foundation (AMAF) has named The Distribution Trap: Keeping Your Innovations from Becoming Commodities (Praeger) as the recipient of the 2010 Berry-AMA Book Prize for the best book in marketing.

The Distribution Trap, by Andrew R. Thomas, Ph.D. and Timothy J. Wilkinson, Ph.D. explains that it is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. Read more…

Distribution Trap

The Distribution Trap

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