STIHL Inc., the #1 selling brand of handheld outdoor power equipment in the U.S.,** provided the initial funding for Independent We Stand. Why? Because STIHL has only sold its products through independently owned servicing dealers in the U.S. for almost 40 years. In fact, STIHL made “Buy Local” part of its sales strategy long before it became the popular movement that it is today, and still supports it enthusiastically. It has even run full-page ads telling the public the reason why its products are not sold at “mass merchants.” Through this and other programs, the company continues to support thousands of independent STIHL servicing dealers.
**Number one selling brand” is based on syndicated Irwin Broh Research (commercial landscapers) as well as independent consumer research of 2009 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.