"The Yelp Factor: Are Consumer Reviews Good for Business?

Michael Blanding - Harvard Business Review 10.24.11

In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also the ire of businesses that find themselves hurt by dyspeptic reviews. Read more...


Read more about , , , .

Independent We Stand
Independent We Stand Independent We Stand