Word-of-mouth is defined as the word about you delivered through the mouth of others; you, being your small business. Luckily, word-of-mouth is one of the most cost-effective marketing methods and it is easily influenced and controlled. Eric Groves, the co-founder of Alignable Inc, has provided a downloadable e-book on this valuable marketing method. The e-book will walk you through just how to build a referral network, what is necessary to create chatter, and how to keep the buzz about your business going.
Download the e-book here.
Alignable is a free social network for small business owners. With its LinkedIn-like platform, members can connect with other local business owner, in their same neighborhood or 'main street,' to ask questions, coordinate events, offer advice, and build valuable relationships.
About Eric Groves
As the author of the WoM e-book and co-founder of Alignable, Eric Groves has more than 25 years of experience in business strategy, sales and channel development, market creation, marketing, corporate development, and small business education.